Customer Data & Measurement
Complete events from the source — so algorithms improve and decisions hold.
How do you know what actually happened?
Every growth decision stands on data, and browser data is punctured by blocking. The capability is twofold: capture reality completely, then deliver it to whatever uses it best. The second half is what most tools neglect: data that never reaches the system making the decision isn't data, it's an archive.
From principle to a working product
The capability lives today in Raasid: server-side capture with retry logic and a durable queue; a unified customer identity across sessions and devices; enrichment before delivery (Geo IP, email normalization, hashing of personal data, session unification); and real-time routing to Meta, TikTok, and Snap through their conversions APIs — with rules and filters, separate sandbox and production environments, a live stream, and alerts.
Above capture sit attribution reports that read channels on complete numbers, and match quality that is monitored per platform and per signal — not assumed.
Carried today by
RaasidRaasid moves tracking from the browser to the server: it captures your store's events at their source and sends them directly to Meta, TikTok, and Snap — so what used to get lost on the way now arrives.
- Zid· Live now
The screens a merchant sees
- Live event stream
- Per-platform match quality
- Before/after return-on-ad-spend report
- Recovered-conversions table
The technology behind it
Read the technical detailDirection — not a current offering
Making these events a shared foundation for our other capabilities and future products. That shared foundation does not exist today; we state it as direction because it is the most consequential architectural decision ahead of us, not because it is an existing asset.