Why Aakam exists
We see the same thing in every market: businesses paying rising prices to acquire customers, then losing part of what they paid for — an order that could have been bigger, a customer who bought once and never returned, and conversion data that never reached the ad platforms.
We believe specialized products beat generic suites, that growth from existing customers is the only growth that compounds, and that impact must be measurable in the customer's own numbers.
So we build a portfolio of customer-growth products under three durable capabilities — loyalty and retention, personalization and recommendations, data and measurement — designed so each product strengthens the others.
Independent products, one layer that binds them
Each product runs under its own identity and domain — ziadah.app, shaaa.app, and raasid.app — and reaches merchants directly through the Salla and Zid app stores, Arabic-first, without forcing any change to their platform.
Aakam is the layer that binds them: one thesis, one team, and one standing rule — a new product is built only where a real loss point exists that can be closed and proven.
Where our technology can create value
We start with platform commerce, where our products run today, and expand toward customer-facing industries that lose customer value at the same points.
Active today
E-commerce & digital commerce
Our three products run today inside stores on Salla and Zid — Saudi commerce platforms.
Expanding toward
Retail
The same loyalty, personalization, and measurement capabilities apply where digital meets the physical store.
Consumer brands
A brand selling direct to its customers faces the same three loss points — under different names.
Marketplaces
Wherever purchases repeat and campaigns are measured, the same product logic applies.
Exploring
B2B commerce
A direction we explore: repeat purchasing relationships between businesses face the same loss points.
Real estate
A direction we explore: a customer-facing sector whose outcomes turn on relationship quality and measurement.
For partnership or investment
If you're evaluating Aakam as a partner or investor, write to us through the partnership track on the contact page and we'll get back to you directly.