Every part has two explanations — what it means for your business, and how it works technically — because decisions get made on both.
For your business: You don't change platforms or build a parallel system — the products install from your platform's app store and run inside your existing store.
Technically: Each product integrates with the platform's interfaces (Salla or Zid) and operates within its approved permissions, reading store context and doing its job without altering the store's structure.
For your business: What happens in your store — views, add-to-carts, purchases — is the raw material of every growth decision. We capture it at the source, not through a browser that may block it.
Technically: Raasid captures store events server-side and delivers them directly to the ad platforms' interfaces (Meta, TikTok, Snap, Google), bypassing browser blocking and tracking restrictions.
For your business: Value is won at moments: a suggestion that appears before checkout, a reward that lands after the order. Our products act in the moment, not in an end-of-month report.
Technically: Ziadah builds recommendations from live session context (page, prior browsing, placement goal); Shaa applies loyalty rules — wallet, cashback, referral — to order events as they happen.
For your business: We don't ask you to believe us — each product shows what changed after activation, in its dashboard, on your store's own numbers.
Technically: Each product records the events it participated in and surfaces them in its dashboard reports, so the effect of recommendations, loyalty, and measurement can be isolated at the level of actual orders.
AI Personalization
Ziadah
Loyalty & Retention
Shaa
Data & Measurement
Raasid
Learning restarts the loop
The three branches are products running today. The loop closes through the measurement mechanism — complete events improving targeting and surfacing impact in product dashboards — not through a unified data layer we would announce before it exists.
This status renders from the same data that powers the product pages — and updates with every change.
Ziadah
Ziadah reads the customer's in-session context — the page they're on, what they browsed before it, and the goal you set — then shows the most fitting suggestion on the product page, cart, and checkout, in a display style that matches your store's design.
Shaa
Shaa builds loyalty in layers that work together from one dashboard: a wallet in your store's name where the customer's balance accumulates, cashback after every order, commission-based referral that has your customer marketing for you with their own code, and a paid membership for your closest customers.
Raasid
Raasid moves tracking from the browser to the server: it captures your store's events at their source and sends them directly to Meta, TikTok, Snap, and Google — so what used to get lost on the way now arrives.