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Aakam
AakamCustomer Growth Technology

Your customers are worth more than you're getting

Aakam builds technology products that help businesses grow the value of their customers — bigger orders, longer relationships, and measurement they can act on.

What we see

Customer value leaks at three points

Acquiring a customer gets more expensive everywhere, and the value of each one leaks at three points: an order that could have been bigger, a relationship that never repeats, and conversion data that never reaches the ad platforms.

We build a specialized product for each point — not one generic tool trying to do everything — and design them to work as one system on the same customer.

What you can use today

Three products, one thesis

Each closes one loss point with real interfaces running in stores today — all of them by Aakam.

Free-shipping bar

Complete your order to reach free shipping

Bought together

In-cart coupon

Ziadah interface elements as they appear in a store

Ziadah

by Aakam

I want bigger orders from my existing traffic

Ziadah reads the customer's in-session context — the page they're on, what they browsed before it, and the goal you set — then shows the most fitting suggestion on the product page, cart, and checkout, in a display style that matches your store's design.

  • Related products
  • Bought together
  • Cross-sell & add-ons
  • Bundles & buy-more-save-more
  • Free-shipping threshold bar
  • Coupon widget
Customer walletIn your store’s name
  • Cashback after every order
  • The customer's referral code
  • Loyalty tiers & membership

Shaa’s layers as the customer sees them

Shaa

by Aakam

I want customers who return — and bring others

Shaa builds loyalty in layers that work together from one dashboard: a wallet in your store's name where the customer's balance accumulates, cashback after every order, commission-based referral that has your customer marketing for you with their own code, and a paid membership for your closest customers.

  • Customer wallet
  • Cashback
  • Commission referral
  • Loyalty tiers
  • Paid membership
  • Lucky wheel

Your store’s events — at the source

  • View product
  • Add to cart
  • Confirmed purchase
Raasid — server-side
MetaTikTokSnapGoogle

Raasid’s event path: from your store to the ad platforms

Raasid

by Aakam

I want ad numbers I can trust

Raasid moves tracking from the browser to the server: it captures your store's events at their source and sends them directly to Meta, TikTok, Snap, and Google — so what used to get lost on the way now arrives.

  • Real-time event routing
  • Event match quality (EMQ)
  • Data enrichment
  • Unified customer identity
  • Multi-stage commerce tracking
  • Purchase recovery

Three products, one customer-growth thesis. Compare them on one page

The Aakam System

How three products work as one system

From customer interaction to signals to decisions — then measurement feeding learning. Current coverage carries product marks; the rest is stated direction.

Customer interaction
Signals — events from the source
Aakam

AI Personalization

Ziadah

Loyalty & Retention

Shaa

Data & Measurement

Raasid

A better customer experience
Measurement on complete numbers

Learning restarts the loop

The three branches are products running today. The loop closes through the measurement mechanism — complete events improving targeting and surfacing impact in product dashboards — not through a unified data layer we would announce before it exists.

Where we're going

Where our technology can create value

We start with platform commerce, where our products run today, and expand toward customer-facing industries that lose customer value at the same points.

Active today

  • E-commerce & digital commerce

    Our three products run today inside stores on Salla and Zid — Saudi commerce platforms.

Expanding toward

  • Retail

    The same loyalty, personalization, and measurement capabilities apply where digital meets the physical store.

  • Consumer brands

    A brand selling direct to its customers faces the same three loss points — under different names.

  • Marketplaces

    Wherever purchases repeat and campaigns are measured, the same product logic applies.

Exploring

  • B2B commerce

    A direction we explore: repeat purchasing relationships between businesses face the same loss points.

  • Real estate

    A direction we explore: a customer-facing sector whose outcomes turn on relationship quality and measurement.

Aakam products are built to run inside

SallaZid
Full details on the platforms page

Start with a single call

Book a meeting with the Aakam team — we'll help you locate your store's biggest loss point and the product that closes it.

For partnership or investment: reach us here