I want ad numbers I can trust

Your decisions are only as good as the data that arrives

Browser blocking and privacy settings stop the pixel before it reports part of your real sales. Ad algorithms optimize on incomplete numbers, you pay the cost of blind targeting — and then you set budget from a report that knows less than what happened.

Signal

The mechanism

Move capture to where blocking can't reach: the server. Store events are taken at the source, enriched and filtered by your rules, then delivered server-to-server to Meta, TikTok, and Snap through their conversions APIs.

And match quality tells you, per platform, how much of your data is actually matchable — so you monitor quality instead of assuming it.

Capability → Product

Raasid, by Aakam: server-side tracking that delivers your store's events, complete, to the ad platforms. Available on Zid.

by Aakam

Raasid

Raasid moves tracking from the browser to the server: it captures your store's events at their source and sends them directly to Meta, TikTok, and Snap — so what used to get lost on the way now arrives.

Zid· Live now

What you'd look at in your own numbers

A before/after return-on-ad-spend report, a recovered-conversions table per channel, and match quality broken down per signal.

The screens a merchant sees

Live event stream
Per-platform match quality
Before/after return-on-ad-spend report
Recovered-conversions table

The capability behind it

Customer Data & Measurement

Complete events from the source — so algorithms improve and decisions hold.

Where this applies — tier-honest

FAQ

Asked before activating

Does it replace the pixel?

Raasid works server-side and delivers directly through the conversions APIs; setup details appear in the dashboard at connection.

How many channels?

Three: Meta, TikTok, and Snap.

Activate Raasid from the Zid app store

Activation and pricing live on the product's own domain.

Zid· Live now

Activate Raasid from the Zid app store Read the product page

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