Marketplaces
A marketplace compounds two problems in one buyer: discovery across a huge multi-category catalog, and loyalty split between the marketplace and its sellers. A single buyer is worth more than they look — they buy across categories, and a marketplace that widens category baskets multiplies base value without a single new buyer.
Where customer value gets lost here
Wide catalog, narrow discovery: buyers see only their first category.
Marketplace-level loyalty is hard to build above seller-level loyalty.
Attribution across thousands of sellers and categories.
Existing capabilities that fit — and we call it expansion
Our three capabilities are built on purchase and discovery events — the native language of marketplaces. Cross-category recommendations, marketplace-level wallets, campaign-level measurement: the fit is direct, and activation runs through a per-marketplace integration. We class it as expansion and discuss it with specific marketplaces, not as an off-the-shelf offer.
Plainly
We're a marketplace — how do we start the conversation?
Through the partnership track: we review your event structure together and which of the three capabilities lands first.