A customer who bought once has no real reason to return
Shaa builds the customer an economy with you: a balance they forfeit by leaving, value that renews with every order, and a commission they earn by bringing others. Twelve capabilities in three groups, from one dashboard. Available today on Zid.
- Cashback after every order
- The customer's referral code
- Loyalty tiers & membership
Shaa’s layers as the customer sees them
The problem
A customer who bought once has no real reason to return
Traditional loyalty tools give you a single lever — points or cashback. So the customer loses nothing by going to your competitor, and gains nothing by bringing their friends to you.
The mechanism
Shaa builds loyalty in layers that work together from one dashboard: a wallet in your store's name where the customer's balance accumulates, cashback after every order, commission-based referral that has your customer marketing for you with their own code, and a paid membership for your closest customers.
You don't pay to acquire a returning customer twice — and every point of repeat rate compounds over time. Referral turns your most loyal customers into an acquisition channel you pay by result, not by click.
Twelve capabilities, three groups
Core programs
Customer wallet
A balance in your store's name accumulating per customer. Bulk deposits by file upload, balance expiry, and a per-coupon usage cap on each order.
Core programs
Smart cashback
A share returned after the order, fixed or tiered, with eligibility rules filtered by order status, products, payment method, and coupon — and caps that protect your margin.
Core programs
Refer-a-friend
A fixed reward or a percentage of the invitee's order, a minimum threshold, and payout either immediately or on order-status change — so you don't pay on an order that is later cancelled.
Engagement & retention
Loyalty tiers
Four tiers that promote automatically by spend, with escalating perks.
Core programs
- Customer wallet
- A balance in your store's name accumulating per customer. Bulk deposits by file upload, balance expiry, and a per-coupon usage cap on each order.
- Smart cashback
- A share returned after the order, fixed or tiered, with eligibility rules filtered by order status, products, payment method, and coupon — and caps that protect your margin.
- Refer-a-friend
- A fixed reward or a percentage of the invitee's order, a minimum threshold, and payout either immediately or on order-status change — so you don't pay on an order that is later cancelled.
Engagement & retention
- Loyalty tiers
- Four tiers that promote automatically by spend, with escalating perks.
- Paid membership
- A monthly subscription with member perks — turning loyalty into recurring revenue.
- Event rewards
- Rewards for signup, first order, review, birthday, even an abandoned cart — automatically.
- Spin wheel
- A prize game with odds you set.
- Analytics & expanded dashboard
- Eight sections and twelve KPIs tying every loyalty riyal to its source.
Intelligence & reach
- Customer segmentation
- Segments updating in real time — Champions, At Risk, VIP, New — each with its own offer.
- Smart channels & notifications
- Channel selection per customer across SMS, email, WhatsApp, and push.
- Rewards marketplace
- Your store plugs into a network of Saudi loyalty programs.
- Your brand, everywhere
- The widget, the in-branch screen, and the mobile wallet card — in your store's colors and logo.
From install to impact
Install and connect your store
Shaa installs from the app store and reads order events as they happen.
Activate the layers
Wallet, cashback, referral, tiers, membership — choose what fits your store and run them together.
Set rules and segments
Reward rates and timing, and the customer segments each offer targets.
Track return and referral
One dashboard shows wallet balances, return behavior, and referral code performance.
The screens a merchant sees
- Analytics
- Performance
- Rewards
- Referrals
- Cashback
- Wallet
- Customers
- Appearance
Who it's for
- Stores that want to raise repeat purchase and turn one-time buyers into regulars.
- Growth and retention teams building a complete loyalty program without custom development.
Pricing model
Commission on what happens
Shaa takes no fixed monthly subscription. It takes a commission on wallet orders and on realised referrals, and the rate falls as you grow: the Growth plan starts at 10% on referrals and 5% on wallet orders, the Business plan reaches 1% on both, and Enterprise is priced to scale. What that means in practice: in a month where Shaa produces no orders, it costs you nothing.
Availability
- Zid· Live now
Designed to strengthen its siblings
The questions merchants actually ask
How is this different from a points app?
Points are a single lever. Shaa layers three that compound: what the customer loses by leaving, gains by staying, and earns by bringing others.
Do I pay on cancelled orders?
No. Referral payout can be tied to order-status change, and cashback eligibility rules filter by order status.
Is Shaa a messaging tool?
No. Shaa creates the reasons — a balance, a tier, a reward — and targets them at the right segment through the right channel. The reasons are what bring customers back, not the messages.
Does it integrate with POS?
No. The in-branch screen presents the loyalty experience in your identity, but it is not a point-of-sale integration.
Start with Shaa at shaaa.app
Activation and pricing live on the product's own domain — this page argues, the product sells.
- Zid· Live now