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Aakam
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I want to actually understand my customers' behavior

Understanding starts from complete events — not clipped reports

"Who buys what, how often, moved by which campaign?" — many dashboards answer, and they contradict each other, because each sees a slice of the journey rather than the journey. Decisions then get made on the most optimistic report rather than the most accurate one.

Signal

The mechanism

Two layers. The foundation is complete, identity-unified events from Raasid: the journey from view to purchase as one record, with attribution reporting that reads channels on complete numbers.

Above it sits the commercial-behavior layer from Shaa: segments that update automatically by frequency, value, and lapse — so you know who deserves what before you ask.

Where this stops

We don't sell a general analytics dashboard, and there is no shared data layer between the two products today. Raasid feeds complete events to ad platforms and analytics tools, and Shaa reads loyalty behavior — each in its own dashboard.

Capability → Product

Raasid for events and attribution, Shaa for behavior segments — understanding that drives action, not a report.

by Aakam

Raasid

Raasid moves tracking from the browser to the server: it captures your store's events at their source and sends them directly to Meta, TikTok, and Snap — so what used to get lost on the way now arrives.

  • Zid· Live now

Together with

Shaa

The screens a merchant sees

  • Live event stream
  • Per-platform match quality
  • Before/after return-on-ad-spend report
  • Recovered-conversions table

The capability behind it

Customer Data & Measurement

Complete events from the source — so algorithms improve and decisions hold.

Where this applies — tier-honest

FAQ

Asked before activating

Is this a replacement for analytics tools?

We don't sell a general analytics dashboard. We feed analytics tools and platforms complete events, and our dashboards read what concerns our products.

Raasid for events and attribution, Shaa for behavior segments — understanding that drives action, not a report.
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