Your first-party data is born in your store — not in your customer's browser
That targeting and measurement are moving to first-party data is now well known. Less well known: most of what's called "first-party data" is collected through a browser now built to prevent collecting it. The result is a punctured record no decision should rest on.
The mechanism
Raasid captures events at their source — the server, not the presentation layer: product view, add to cart, initiate checkout, purchase. It then unifies identity across sessions and devices, so one customer becomes one record instead of three.
Before delivery, personal data is hashed and field formats normalized to raise matchability.
Raasid, by Aakam: first-party events from the server, identity-unified and ready to work.
by Aakam
Raasid
Raasid moves tracking from the browser to the server: it captures your store's events at their source and sends them directly to Meta, TikTok, and Snap — so what used to get lost on the way now arrives.
- Zid· Live now
The screens a merchant sees
- Live event stream
- Per-platform match quality
- Before/after return-on-ad-spend report
- Recovered-conversions table
The capability behind it
Customer Data & MeasurementComplete events from the source — so algorithms improve and decisions hold.
Where this applies — tier-honest
Asked before activating
How is this different from adding another pixel?
A pixel lives in the browser, where blocking lives. Raasid works where the events actually happen — in your store.
Is my customer data sent as-is?
No. Personal data is hashed before transmission.
Activate Raasid from the Zid app store
Activation and pricing live on the product's own domain.
- Zid· Live now
Keep reading
- CapabilityCustomer Data & MeasurementComplete events from the source — so algorithms improve and decisions hold.
- ProductRaasidPart of your conversions never reaches the ad platforms at all
- IndustryE-commerce & digital commerceOur three products run today inside stores on Salla and Zid — Saudi commerce platforms.