How connection actually works

How connection actually works

1. 01

   To the commerce platform

   The app installs from the platform's app store and reads store events under permissions granted at installation. No snippets pasted into the theme.

2. 02

   To the ad platforms

   Each channel takes a Pixel ID and a Conversions API access token, configured independently — so pausing one channel doesn't touch the others.

3. 03

   Field mapping

   Every event has a field map defining what is sent and under which name, because the platforms don't agree on naming.

4. 04

   Environments

   A sandbox separate from production, to verify the flow before a budget decision depends on it.

5. 05

   Multi-store operation

   Centralized configuration across stores, with permissions scoped per store and per channel.