Customer Data & Measurement
Complete events from the source — so algorithms improve and decisions hold.
Why this capability exists at all
Every growth decision stands on data, and browser data is punctured by blocking. The capability is twofold: capture reality completely, then deliver it to whatever uses it best — ad platforms and decision dashboards.
From principle to a working product
The capability lives today in Raasid: server-side capture, unified customer identity, enrichment before delivery, real-time routing to Meta, TikTok, Snap, and Google — with rules, filters, a live stream, and alerts.
Above capture sit attribution reports reading channels on complete numbers, and match quality that is monitored, not assumed.
Direction: making these events the shared foundation our other capabilities — and future products — build on.
Your store’s events — at the source
- View product
- Add to cart
- Confirmed purchase
Raasid — server-sideRaasid’s event path: from your store to the ad platforms