Your first-party data is born in your store — not in your customer’s browser
Targeting and measurement are moving to first-party data — that much is known. Less known: most "first-party data" is collected through a browser now built to prevent collecting it. The result is a punctured record no decision should rest on.
The mechanism, not the slogans
Raasid captures your store’s events at their source — the server — not the presentation layer: views, carts, purchases, under a unified customer identity across sessions.
Then it makes them usable: enrichment before delivery, rules and filters controlling what leaves, and a live stream showing what flows right now.
The product that does this
Raasid, by Aakam: first-party events from the server, identity-unified and ready to work.
- Zid· Live now
- Salla· Coming soon
Before you start
How is this different from adding another pixel?
A pixel lives in the browser, where blocking lives. Raasid works where events actually happen — in your store.
Have another question? Talk to us directly