Understanding starts from complete events — not clipped reports
"Who buys what, how often, moved by which campaign?" — many dashboards answer, contradicting each other, because each sees a slice of the journey rather than the journey.
The mechanism, not the slogans
The foundation is complete, identity-unified events (Raasid): the journey from view to purchase as one record, and attribution reporting that reads channels on complete numbers.
Above it sits the commercial-behavior layer (Shaa): segments that update by frequency, value, and lapse — so you know who deserves what before you ask.
The product that does this
Raasid for events and attribution, Shaa for behavior segments — understanding that drives action, not a report.
- Zid· Live now
- Salla· Coming soon
Before you start
Is this a replacement for analytics tools?
We don’t sell a general analytics dashboard. We feed analytics tools and platforms complete events, and our dashboards read what concerns our products.
Have another question? Talk to us directly